AIMA opens 1st Cambodia store through Qingtian overseas Chinese

AIMA Technology's first Cambodia store opens in Phnom Penh. [Photo/Tide News]

AIMA Technology's first Cambodia store has opened in Phnom Penh, marking its entry into localized operations there. The store is a breakthrough for AIMA in Southeast Asia, supported by Qingtian's overseas Chinese networks and business channels.

AIMA New Energy Smart Mobility Industrial Park in Lakou town in Lishui's Qingtian county is a key manufacturing project and a high-quality smart electric vehicle base in southwestern Zhejiang.

The Qingtian Federation of Returned Overseas Chinese has built a platform linking local enterprises, overseas markets, and overseas Chinese business resources.

During a going-global exchange, Qingtian overseas Chinese businessman Bao Zehang connected with AIMA, learned about its products, and visited the company.

After researching Cambodia's consumption and travel demand, he became AIMA's general agent for Cambodia. The team then advanced overseas operations, product introduction, team building, and store construction.

The store displays and sells products and serves as a window into local commuting and family travel needs. AIMA and its overseas team discussed localization, operations, marketing, channels, and after-sales.

According to Bao, the team will use Phnom Penh as a pilot, develop retail and wholesale, expand agent and dealer networks, and support branding, training, marketing, and after-sales.

Bao also shares experience with overseas Chinese, expecting more domestic brands to go global via Qingtian's overseas Chinese networks.