Adidas CEO was asked whether Adidas would sponsor Chinese football team again

2月25日至26日，德国总理默茨对中国进行正式访问，杭州是他此行的第二站。阿迪达斯首席执行官 Bjørn Gulden也随团参访。面对“是否会再次赞助中国足球队”的提问，他回应：“所有穿阿迪达斯的球队，胜率都会更高。”据报道，阿迪达斯是2026江苏省城市足球联赛（即“苏超”第二季）赞助商之一。

German Chancellor Friedrich Merz is paying his official visit to China from Feb 25 to 26, with Hangzhou serving as the second stop on his itinerary. Adidas CEO Bjørn Gulden also joined the delegation on the visit. When asked whether Adidas would sponsor the Chinese national football team again, he responded, "All teams wearing Adidas tend to have a higher win rate."According to reports, Adidas is one of the sponsors of the 2026 Jiangsu Football League.