Global Digital Media Usage Survey Report released in South Africa

6月3日，在南非约翰内斯堡举办的第76届国际传播学会年会（ICA 2026）的会前会——2026非洲—亚洲研讨会（AA Symposium）上，浙江大学吴飞教授、孙梦如研究员与传媒与国际文化学院副院长赵瑜佩面向全球正式发布《全球数字媒体使用调查报告》。这不仅是该报告的首次国际学术亮相，更是一次具有明确象征意义的学术行动：一份由中国学者主导的全球文明实证调查报告，选择在非洲大陆、在国际传播学会年会的会前会上发布，本身就是在全球传播研究知识权力结构中的一次有力发声。

At the pre-conference of the 76th Annual Meeting of the International Communication Association (ICA 2026) - the 2026 Africa-Asia Symposium (AA Symposium), Professor WuFei, Researcher Sun Mengru and ZhaoYupei, Vice Dean of College of Media and International Culture, Zhejiang University, officially released the "Global Digital Civilization Survey Report" on June 3, at Johannesburg, South Africa. 

This is not only the first international academic presentation of the report, but also an academic action with clear symbolic significance: an empirical investigation report on global civilization led by Chinese scholars was released on the African continent at the pre-conference of the International Communication Association (ICA), which in itself is a powerful voice in the global dissemination of research knowledge power structure.

《全球数字媒体使用调查报告》在南非约翰内斯堡举行的2026非洲—亚洲研讨会上正式发布。The Global Digital Media Usage Survey Report is officially released at the 2026 Africa–Asia Symposium in Johannesburg, South Africa.

长期以来，围绕数字文明、人工智能治理、全球信息秩序的讨论，高度集中在全球北方，从布鲁塞尔到华盛顿，从经济合作与发展组织（OECD）到七国集团（G7）。全球南方国家在这一议程中，更多是“被研究的对象”而非“提出问题的研究者”。

Discussions surrounding digital civilization, AI governance, and the global information order have been heavily concentrated in the Global North — from Brussels to Washington, from the OECD to the G7. Countries in the Global South have largely figured in these agendas as “objects of study” rather than “researchers who pose the questions.”

2026非洲—亚洲研讨会会场。Participants at the 2026 Africa–Asia Symposium.

浙江大学国际传播研究中心团队将此次全球发布放在南非金山大学，一所非洲大陆领先的研究型大学，并嵌入ICA这一国际传播学最高学术平台的会前会，传递出一个清晰的学术政治立场：全球传播的知识生产，不能继续由北方议程单方面主导；数字文明的讨论，必须容纳来自全球南方的经验、视角与理论想象。

By choosing to hold this global launch at the University of the Witwatersrand (Wits), a leading research university in Africa, and embedding it within the pre-conference of ICA — the premier international academic platform for communication studies — the team from the International Communication Center at Zhejiang University conveys a clear academic-political stance: the production of knowledge in global communication can no longer be unilaterally dictated by Northern agendas; the debate on digital civilization must accommodate the experiences, perspectives, and theoretical imaginations of the Global South.

AA Symposium本身以“连接传播、人工智能与人文学科的创新”为主题，而浙大报告的发布，正是在这一主题下，为“连接”注入了实质性的认识论内容，不仅是技术或地理上的连接，更是话语权与知识生产空间上的连接。

The AA Symposium itself is themed “Connecting Innovations in Communication, AI, and the Humanities.” The release of the Zhejiang University report infuses this notion of “connection” with substantive epistemological content — a connection that is not merely technological or geographical, but one that links discourse power and the spaces of knowledge production themselves.