Brazilian Coffee Photography Exhibition kicks off in Hangzhou

策展人讲解摄影作品。图片由中国丝绸博物馆提供

由中国丝绸博物馆与巴西咖啡博物馆联合主办的“‘咖啡：人与大地’巴西咖啡影像展暨文化品鉴交流活动”于5月20日在中国丝绸博物馆举办。2026年正值“中巴文化年”，作为中巴文化双向交流的重要项目，本次活动吸引了文化界、艺术界以及众多咖啡与丝绸文化爱好者的关注。

Co-hosted by China National Silk Museum and Brazil’s Coffee Museum, themed event Coffee: Humanity and the Land – Brazilian Coffee Photography Exhibition & Cultural Exchange opened at China National Silk Museum on May 20. As 2026 marks the China-Brazil Cultural Year, this key bilateral cultural exchange initiative has drawn wide attention from cultural and art circles, as well as numerous enthusiasts of coffee and silk culture.

观众参观摄影作品。 图片由中国丝绸博物馆提供

影像展共展出了由摄影师马科斯·皮费尔创作的19幅精美摄影作品。镜头真实记录了巴西境内米纳斯吉拉斯州、圣保罗州、巴拉那州、圣埃斯皮里图州、巴伊亚州及朗多尼亚州等知名咖啡种植园的日常百态。

The Exhibition features 19 exquisite photographic works by renowned photographer Marcos Piffer. His lenses capture the daily scenes of famous coffee plantations across Brazil, including Minas Gerais, Sao Paulo, Parana, Espirito Santo, Bahia and Rondonia states.

观众在现场品鉴巴西咖啡。图片由中国丝绸博物馆提供

观众体验印金团扇传统工艺。图片由中国丝绸博物馆提供

开幕当天同步举办文化品鉴与互动体验活动。现场设置精品咖啡品鉴区，由巴西专业咖啡师带领嘉宾品尝多产区风味；咖啡知识问答趣味十足，优胜者获得巴西咖啡博物馆限定文创。手工体验区同样人气十足，观众亲手制作咖啡渣环保香囊，并参与印金团扇传统工艺体验，让东方美学与拉美文化气息巧妙相融。

Interactive cultural activities were held during the opening ceremony. A specialty coffee tasting area was set up on site, where professional Brazilian baristas guided guests to savor coffee with diverse regional flavors. Fun coffee knowledge quizzes were also organized, with winners receiving exclusive cultural and creative souvenirs from the Coffee Museum.

5月18日是国际博物馆日，今年的主题为“博物馆：联结世界的桥梁”。丝绸与咖啡，一个源自东方古国，一个兴盛于拉美大地，虽然起源不同，但都在人类历史长河中扮演了连接世界纽带的重要角色。本次展览的举办，正是对这一主题的完美诠释。

May 18 is International Museum Day, whose 2026 theme is "Museums Uniting a Divided World". Originating from ancient Eastern civilizations and thriving across Latin America respectively, silk and coffee have long served as vital links connecting the world throughout human history. This exhibition fully embodies the core spirit of the theme.

早在2025年10月，中国丝绸博物馆就曾远赴巴西，在圣保罗移民博物馆成功举办了“丝系山海：从中国到巴西”展览，让中国丝绸首次以专题形式在巴西集中亮相。当时，巴西咖啡与移民历史保护与传播研究所（运营圣保罗州移民博物馆和巴西咖啡博物馆）作为重要合作伙伴给予了支持。2025年丝绸“走进”巴西，2026年咖啡“回访”杭州。这种双向互访不仅增进了两国人民的了解，更在中巴文化年之际，留下了浓墨重彩的一笔。

Back in October 2025, China National Silk Museum staged exhibition Silk Connects Mountains to Seas: from China to Brazil at Immigration Museum in Sao Paulo, marking the first large-scale special exhibition showcasing Chinese silk culture in Brazil. The Institut of Preservation and Dissemination of the History of Coffee and Immigration, operator of both Immigration Museum and the Coffee Museum, offered strong support as a core partner. Following Chinese silk’s display in Brazil in 2025, Brazilian coffee now pays a return visit to Hangzhou in 2026. Such two-way cultural exchanges have deepened mutual understanding between the two peoples and written a splendid chapter for the China-Brazil Cultural Year.

巴西驻上海领事馆副总领事温斯顿在接受记者采访时提到：“咖啡是巴西文化的重要组成。中国当下的生活文化习惯正在发生转变，咖啡消费飞速增长。我们非常乐于与中国在多个领域开展合作，搭建新的沟通桥梁，推动双边贸易、投资往来，同时促进文化交流。浙江省如今正与巴西携手同行，未来也必将长久相伴。”

Winston Alexander Silva, Deputy Consul-General of Brazil in Shanghai, said in an interview, “Coffee is part of Brazilian culture. There is a change in cultural habits in China going on right now and we know that the coffee consumption is growing fast. We are eager to strengthen multi-field cooperation with China, build new communication bridges, boost bilateral trade and investment, and further promote cultural exchanges. Zhejiang province is currently working closely with Brazil, and such friendly partnership will last steadily into the future.”

据悉，“咖啡：人与大地”巴西咖啡影像展将从2026年5月20日一直持续展出至6月21日。

The Exhibition will run from May 20 to June 21, 2026.