Jinhua enterprises expand trade cooperation at Istanbul Hardware Fair

Jinhua enterprises at the Istanbul Hardware Fair in Istanbul, Turkiye. [Photo/Jinhua News Media Center]

The Istanbul Hardware Fair, together with the Jinhua Premium Products (Turkiye) Fair, was held from Nov 19 to 22 in Istanbul, Turkiye, with 70 participating enterprises from Jinhua, Zhejiang province.

As an influential industry event in the Middle East, the fair attracted companies from countries such as China, Germany, and the United Kingdom to showcase products across categories like hardware tools and kitchen and bathroom supplies.

The Jinhua delegation seized the opportunity of Turkiye's strategic location and growing market demand to expand trade cooperation, conducting field visits to local hardware markets and gaining in-depth insights into the commercial environment and distribution channels.

Company representatives conducted thorough research into local preferences for product design, functionality, and pricing, with several establishing preliminary cooperative intentions with local buyers, such as Jinhua Yongwei Import and Export Co, which secured its first intent orders totaling $100,000.

"After the fair, we will continue visiting clients in Turkiye," said Wang Zhifa, a representative from the company. "Through face-to-face communication, we aim to better understand their operational models and specific needs to refine customized product solutions, laying a solid foundation for our long-term cooperation with Turkiye and across Eurasia."